Isn’t it odd how you half listen to something on the radio and suddenly realise that something was said that tweaked your sub conscious . The conversation has passed it by but there was something. So it was that I was listening to the Economist Podcast that had an item on the World Cup. I say,’The World Cup’ but the commentator had introduced it as the ‘MENs World Cup’. I am pretty sure that there wasn’t another World Cup that had slipped through the media net and that nearly everyone would have associated the term The World Cup with the tournament that the French team won only a few days previously. If the addition of the word men to the title did not add anything to the listeners understanding of the piece, then why add it. At a time when a President has demonstrated how a small change in a sentence can change the meaning, what are we to make of the Economists addition?